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Competition Overview

Help us prepare for the 2021 EAST Conference by graphically representing the new Conference theme:


What is Homecoming? A celebratory space where current students and legacy supporters, facilitators, and alumni will unite and inspire one another. It’s also a celebration of 25 years of students, schools, and communities that are working together. From 20 students to 250,000; from Greenbrier High School to the world. EAST has had an incredible journey.

In March 2021 we will gather again to celebrate the transformational power of the greatest educational experience in the world! And it is at 25 years we take a moment to connect the past to the future and welcome you to EAST Homecoming #EASTcon21.

What is a Logo?

A logo is a visually engaging graphic representation of a theme, concept or identity, that brands a company or event for marketing purposes. Remember, the logo will be featured prominently on the website, t-shirts, banners and more. Take some time to research and be inspired before designing a logo to submit.

Logo Competition Guidelines

Tips for creating a logo:

  • Make sure your design communicates the Conference theme.
  • KISS – Keep It Simple Simon. Use simple shapes and typefaces.
  • Use no more than one to two fonts. Free fonts can be downloaded at
  • Do not use photographs.
  • Remember this is a Logo - not a Poster! Click HERE for examples!
  • Use a distinct color scheme (one to three colors max). Make sure to provide a one color option!
  • Use negative space effectively.

Artwork MUST be original

  • You are welcome to get ideas from the Internet and elsewhere but do not use another designer's work!
  • No clip art please! Use the tools in your classroom, such as Adobe Illustrator or another vector drawing program.

Want Resources?

Need Inspiration?

For inspiration: click here to view previous logo design winners!

Please note: Submissions are limited to 10 per EAST program. If more than 10 entries are submitted from an EAST program, only the first 10 submissions will be considered.

Submission Instructions

To qualify, all details and descriptions must be complete. This information is used in the project description and as a part of the judging criteria for this competition. The submission deadline is 3 p.m., CST Monday, April 27, 2020.

REMEMBER: DO NOT wait until the last day or the last minute to submit your application. The submission form will automatically disable at 3:01 p.m., CST on the deadline date. If you are in the middle of submitting a form at this time, your submission will NOT be received. If the form does not disable properly, submissions received after 3:00 p.m., CST will still not be considered in order to remain fair and consistent for all applicants. Please remember that upload speeds can vary depending on file type, school bandwidth, etc. Deadline days have a high volume of students submitting, which can also cause delays in uploading files and submitting applications. If you encounter an issue on the day of a deadline, EAST staff may have limited (if any) availability to provide assistance. EAST staff will not grant you a deadline extension.

1Get Ready

Before submitting your application, make sure you have all the required materials:

Project Team Photo

Submit one team photo (jpg or jpeg format). This photo may be used on stage if your project is selected as the winner.

  • Have ONLY the team members in the photo.
  • Waist up, close up photos are best.
Final Logo Design In vector format (.ai or .eps)

Submit your final logo design.

  • This should be a vector format created in Adobe Illustrator or another vector drawing program (.ai or .eps).
  • Designs should be one to three colors max.
  • Send your ORIGINAL document with layers intact.
  • Do not merge layers.
Final Logo Design In JPG format

Submit your design in .jpg format.

Alternative Background Design

Submit your logo design shown on a light background and on a dark background (.ai or .eps).

One Color Design (optional)

If your design has multiple colors, provide a one color version or your design (.ai or .eps).

2Complete the  Online Application 

Tell us more about your logo design and the inspiration behind it.

Note: You will upload the items from step one in the online application.

3Upload Team Photo, Logo Design, & Additional Evidence

Combine all files from step one into one (1) Zipped File with a 1 GB (1048576 KB) max file size. Be sure to review the requirements in step one. For instructions on how to zip a file, please click here for Windows instructions or here for Mac instructions.

Name your file using your first and last name (example: If you submit more than one file, follow the same guidelines and add a number at the end. (example:,, etc.).


After completing the online application, click the “Submit” button. Once you see the “Submission Received” page, you will not be able to make any changes. If you do not receive an email confirmation, assume there was an error and your submission was not completed. Please go back and complete the online application again. If you still do not receive an email, please contact

You may be asked to revise your design for reproduction or other issues. Be sure to keep original work. All logo designs become the property rights of EAST upon submission.